Are You Still Relying on the 2D Black & White Floor Plans to Create the Feeling of Home?
“Users spend more time engaging with property listings that offer 3D Showcase Photography.” -Apartments.com
Give Them the Feeling of Home – Let Them Walk Through
Are you relying on black and white 2D floor plans or simply a dollhouse view? Show casing your model in the 3D provides potential residence the ability to get the look and “feel” of home. True 3D Photography allows the user to walk through the home, giving them the feeling as if they are really there. The magic of 3D is it accesses an additional dimension, utilizing additional senses. Research goes on to support that by engaging in a multi-sensory experience has a higher ability to produce an emotional experience. Most consumers buy based on emotion
As a Professional Property Manager you know the limitation of just how many people do you take to see your models on any given day? How many of those actually end up renting from you? Wouldn’t it be easier if prospective renters could do a virtual 3D walk-through of the units, before taking up your time? How much time would you save, if the only people you needed to show a unit to, had already decided it is exactly what they are looking for?
For a one-time cost per model unit, you now have the ultimate sales and marketing tool. Allowing potential renters to take a tour, before even arriving to your office. Just as it already is doing in the Real Estate market, this technology is going to revolutionize the way people look and find their next apartment. Ultimately, when using this technology, you will be seen by more qualified and interested people, and in turn, you will rent your apartments faster.